Globalisation of business and markets are the trends of this century. Foreign companies are continuing to strengthen their presence in the Baltic countries, while Baltic companies extend their business to neighbouring states – Estonians are interested in Latvian and Lithuanian market, Lithuanians are coming to Latvia and Estonia, Latvian companies extend their business both North and South. Many foreign companies perceive the three Baltic countries as one business region. Often they have a representative or central office in one of the countries, where it coordinates the business in all three. The easiest and most effective way to conduct public relations activities is through one PR agency, who in turn coordinates the activities in all three Baltic states. However, in order to provide a service of the same high and guaranteed quality simultaneously in Estonia, Latvia and Lithuania one has to have equally strong partners and local expertise in all three of those countries. Hence, a need for a strong network of PR companies was recognised. As is often a case if a successful PR company in one country decides to enlarge to other markets, the strange business and social environment causes the representing office in another country not to be as successful as the mother company. Although often viewed as a common economic space, the three countries are rather different. That is why we chose the way of co-operation between different partners, who had all proved themselves in their native country. And this approach has proved to be very successful. PR Net Baltic was established namely to meet the need for providing such large-scale, yet unified service. In the course of our co-operation, several successful projects and campaigns have already been carried out in the Baltic region – similar, yet slightly adapted in each country. We have worked out a common planning and reporting system, as well as synchronised price system. Our trans-Baltic clients are content to communicate though only one main contractor, yet be sure to receive the service of equal quality in all three countries. Effective, fast and client-friendly are the three key words best suited to describe PR Net Baltic. And also recognised by clients who wish to do business in more than one Baltic country. top